Vision work in practice:
“The Nordic region will be the world’s most sustainable and integrated region by 2030.”
This is an ambitious plan. We experience that it can be difficult to communicate what this really means in everyday life. It is challenging both internally in Nordic co-operation, but not least to the civilian population. For us at NAPA, it is therefore crucial that we find a way to communicate where all perspectives are discussed and shared. Only in this way can our work be perceived as relevant.
A challenge in Nordic co-operation is to include opinions and thoughts from those who do not have Scandinavian as their first language.
Another challenge is universally accessible communication. We have therefore spent a lot of time and energy communicating in such a way that everyone feels included. This means that we use 3 languages in our publications on all platforms. We are very conscious of using clear language when communicating. We strive for universal access to all communication and our events.
We express the vision work through 4 interdisciplinary focus points that are leading for all project work, the Culture Support Programme and communication work.
Our strategy is simple and understandable. It expresses how NAPA, with its competencies and physical location, can in the best possible way contribute to the vision being achieved.