Information and communication

about Nordic languages, cultures and identities

With the new director in 2020, we received feedback that NAPA and the Nordic Council of Ministers are not well known in Greenland.

"Children and young people have no knowledge of the opportunities of realizing themselves in the Nordic co-operation"

In our annual report of 2020 we described the situation as follows:

Vision work in practice:
“The Nordic region will be the world’s most sustainable and integrated region by 2030.”
This is an ambitious plan. We experience that it can be difficult to communicate what this really means in everyday life. It is challenging both internally in Nordic co-operation, but not least to the civilian population. For us at NAPA, it is therefore crucial that we find a way to communicate where all perspectives are discussed and shared. Only in this way can our work be perceived as relevant.

A challenge in Nordic co-operation is to include opinions and thoughts from those who do not have Scandinavian as their first language.

Another challenge is universally accessible communication. We have therefore spent a lot of time and energy communicating in such a way that everyone feels included. This means that we use 3 languages ​​in our publications on all platforms. We are very conscious of using clear language when communicating. We strive for universal access to all communication and our events.

We express the vision work through 4 interdisciplinary focus points that are leading for all project work, the Culture Support Programme and communication work.

Our strategy is simple and understandable. It expresses how NAPA, with its competencies and physical location, can in the best possible way contribute to the vision being achieved.

In 2020 and further into 2021, NAPA has worked intensively to disseminate and increase knowledge in Greenland about Nordic co-operation. We have used several tools.

In 2021, we published 40 news articles on in three languages. That is approx. 1 per week in the working year, which is completely in line with our goal. We have sent out 10 press releases, all with subsequent articles in the newspapers. We have been on KNR radio 5 times and communicated in Greenlandic to the Greenlandic-speaking audience.

The director has visited several towns and villages in Greenland. The director has also made contact with all the Greenlandic houses in Denmark. An exciting collaboration has developed with Norden i Skolen, where we come into contact with children and youths. In this way, it can contribute to children and young people feeling that they have an opportunity to realize themselves in a diverse Nordic community.

Examples on own events:

kort over Grønland med kontaktpersoner i de enkelte byer
NAPA’s infotravels

NAPA’s infotravels For many years, we’ve believed that artists and cultural actors around the country knew of NAPA, and that those who needed help, sought it out. In the summer of 2020, we got the opportunity to participate in an information-journey made possible by the

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West Nordic Day 2021

West Nordic Day 2021 will be held on Thursday September 23 in Greenland, The Faroe Islands and Iceland to strengthen and put into focus the cultural collaboration between these 3 West Nordic countries.In Nuuk NAPA has organised to separate and fascinating events in Katuaq. The

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Aqqaluk Lynge holder oplæg til Vågn med NAPA
Aqqaluk Lynge visited Wake up with NAPA

Greenland and world was the theme when the former Greenlandic politician and author Aqqaluk Lynge visited Wake up with NAPA On an otherwise quite ordinary Friday in Nuuk, we had a distinguished guest at our Wake up with NAPA morning event. The first Friday of

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Nuuk Nordic Cultural Festival

Nuuk Nordic Culture Festival is a week-long celebration of art and culture in all its forms – far from the heart of the Nordic region, but close to the heart of Nordic co-operation. Since 2015 Nuuk Nordic Culture Festival has helped to set the standard for how far art and culture can go within Nordic co-operation.

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