“Allatta!” means “Let’s write!” and is a writing competition that has been held three times before in 2013, 2015 and 2018. Previous Allatta! competitions have given birth to Greenlandic author names such as Niviaq Korneliussen, Sørine Steenholdt and Pivinnguaq Mørch.

Purpose

• Allatta! 4.0 aims to awake the desire to write among aspiring authors who can pave the way for new literature in Greenland. The participants will be challenged in the art of writing, where they will be given certain parameters for the competition, including in relation to topic, genre and length.

• Allatta! 4.0 will reflect our culture and society and document the time we live in right now. How do young people and adults think today, and how do they interpret the traditional storytelling culture in a contemporary context?

• Allatta! 4.0 will document Greenlandic society “from the inside” and out. In this way, literature about ourselves becomes from ourselves.

• Allatta! 4.0 is to be part of a larger process of writing down an oral tradition of stories, so that it becomes accessible to a wider non-Greenlandic audience.

• Allatta! 4.0 is to spread knowledge of Greenlandic and Inuit culture and beliefs.

• Allatta! 4.0 is to focus on the need for lasting initiatives for the development of author potential in Greenland.

Allatta! 4.0 is an unique opportunity to foster and cultivate an author potential that is already present in Greenland. Greenlandic oral storytelling tradition is still strong among the population, and Allatta! 4.0 focuses on supporting the transition from oral storytelling culture to written. Therefore, we have chosen a theme that is based on a strong Greenlandic tradition of spooky stories. The project involves building and maintaining the skills of literary talents, which will benefit the Greenlandic literary community in the long term. At the same time, the project offers a voice for Greenlandic voices and an opportunity to share Arctic perspectives with the rest of the Nordic region and the Arctic.

The project is owned by NAPA and Kalaallit Atuakkiortut (Greenland Writers’ Association). The latter has solid insight and experience with the literary community in Greenland. The project management is with NAPA.