International Music Industries Workshop

Presented by two global music industry experts, this workshop offers an in-depth understanding of the current music industry landscape, branding, and storytelling, navigating digital platforms and streaming services, and networking and development opportunities. From crafting your story and choosing the right channels, to mastering distribution deadlines and navigating the ever-changing world of social media, this workshop aims to empower artists to become export-ready for potential partners and audiences, while encouraging strategic thinking around how to build and sustain momentum while evolving your artist brand. Don’t miss this opportunity to gain invaluable insights to advance your success in the global music landscape. 

Where: NAPA (Katuaq)
When: April 27, 09.30 – 17.00
Workshop hosts: Brook Black & Leifur Björnsson
The workshop will be held in English.
There will be snacks, coffee and lunch provided free for all participants 

International Music Industries Workshop
Date: April 27, 2024, Time: 9:30 – 17:00
Location: NAPA, Nordic Institute of Greenland at Katuaq 

Workshop Agenda: 

9:30 – 10:00: Welcome 

• Coffee and snacks 
• Welcome address by organizers and experts 
• Introduction to the workshop objectives and schedule 

10:00 – 11:30: Session 1 – Understanding the Music Industry Landscape 

• Presentation by Iceland Music Export on the global music industry landscape 
• Q&A session with participants 
• Insights into opportunities and challenges for Greenlandic musicians 

11:30 – 11:45: Coffee Break 

11:45 – 13:15: Session 2 – Building Your Brand and Storytelling 

• Presentation by Brooke Black on branding and storytelling in the music industry 
• Case studies and examples of successful brand strategies 
• Interactive workshop on crafting compelling artist stories 

13:15 – 14:15: Lunch Break 

14:15 – 15:45: Session 3 – Navigating Digital Platforms and Streaming Services 

• Overview of digital platforms and streaming services by Iceland Music Export 
• Strategies for maximizing visibility and revenue on digital platforms 
• Discussion on the evolving landscape of music consumption 

15:45 – 16:00: Afternoon Break 

16:00 – 17:00: Session 4 – Networking and Career Development 

• Networking session facilitated by workshop organizers 
• Opportunities for participants to connect with industry experts 
• Tips and advice on advancing careers in the music industry 

Workshop Experts: 

1. Leifur, Iceland Music Export: Providing insights into the global music industry landscape, digital platforms, and streaming services. 

1. Brooke Black: Sharing expertise in branding, storytelling, and global communications within the music industry. 

Additional Information: 

• Lunch will be provided for all participants. 
• Workshop materials and resources will be distributed digitally. 

This workshop aims to equip Greenlandic musicians with the knowledge, skills, and connections necessary to navigate the international music industry landscape successfully. Participants will gain valuable insights from industry experts and have the opportunity to network with peers and professionals.